The Gibson App uses “audio augmented reality” to provide dynamic feedback to students as they learn and play.
The new Gibson App was designed in conjunction with the Swedish music technology company Zoundio, and uses a unique two-way, interactive platform to teach guitar students how to do everything from play their first note to shredding power chords from thousands of songs. Gibson, the legendary 127-year-old guitar maker, saw that problem and decided to address it. Crucially, there were also a legion of music fans who realized that they had been putting off picking up an instrument because of time or commitment and were now looking to finally learn that lick or strum that chord. Passionate music students started looking for ways to learn guitar techniques that are more personalized, portable, and comprehensive. And as much as platforms like Zoom have helped bring people together through the internet, the instinctive feedback of music lessons was something that resisted digitization.Įven as things return to a modified normal, the paradigm has irrevocably shifted.
Instead of sitting in a room strumming along with a teacher who could help you find the right fret and pluck the right string, many students were forced to take their lessons online.
Those first chords create an inextricable bond between student and instrument, and instill a lifelong connection to how music is made, shaped, refined, and mastered.ĬOVID-19 shattered that traditionally intimate process. There’s something uniquely soulful about a master teacher passing down lessons to an eager novice. For as long as there have been guitars, there have been guitar lessons.